What is an SSL Certificate?
Without getting too technical, an SSL (Secure Sockets Layer) certificate is used to create an encrypted link between your website and a web browser. Your web address will become https:// instead of http://. This secure link ensures that any data passed between remains private.
Why are they critical?
Sensitive information like usernames, passwords, email addresses, credit card numbers and other private information can not be viewed by anyone else.
Visitors to your website will see the green security icons (like below) in their browser so they know they can trust your site.
Google is using a lack of an SSL certificate as a negative ranking factor and can even block visitors from visiting your site in certain situations.
How do I get one?
If you host your site with Intaprise, you will get a free SSL certificate installed, renewed and maintained for you.