First impressions matter
Who would you likely choose to contact for help with your finances: email@example.com or firstname.lastname@example.org?
Consumers surveyed by web security company Verisign shows that “65 percent of consumers believe a company-branded email is more credible than a business using a free email account”.
Show you mean business
A branded email shows that your business is established and professional. Once you have your domain name you can setup different email aliases like email@example.com or firstname.lastname@example.org so that everyone in your organization has a professional and unified email address format. You can use these to improve the efficiency in your business by making sure emails go to the right person the first time.
Build trust and credibility
Consumers need to know they can trust you, and when they see an email address that could have been created anonymously in 10 seconds for free, they really have no idea if they can. When someone sees your businesses domain name in their email inbox they will recognize it immediately and there is less of a chance that your emails will end up in someones spam folder.
How do I get my professional email address?
If you are currently using a free generic gmail, hotmail or similar email address in your business, it really is something you should get sorted today.